A solid digital marketing strategy is the best way to grow your startup. It’s a daunting task to grow a startup. Without a solid digital marketing strategy, you could end up spending too much of your time and money on the wrong things.
This guide will show you step-by-step how digital marketing can help your startup grow. These strategies are suggested by 15-years experienced digital marketers of AccuWebTech, and these will help you succeed in digital marketing and increase your online visibility.
The Best Digital Marketing Strategies For Startups
These are the top digital marketing steps you should follow in order to grow your startup.
Your website and brand can be built
Your digital marketing strategy should begin with establishing your online presence and building your brand. Online businesses need to be able to identify their brand. Google loves to show brands in search results. Users also love to interact with brands.
These are some tips to help you get started branding your startup company.
Create a unique logo
Your logo is your brand’s identity. It will be used everywhere (website, social media pages and browser icon). So make sure you have a logo that tells your story. You don’t need to make it complicated or artistic, but it should be distinctive enough to distinguish your business from others.
Make sure your website accurately represents your brand
Next, you need to create your website. Although this is obvious for most people, many startups neglect to do so or aren’t paying enough attention. A website is an essential part of any digital marketing campaign.
You will use branding and marketing to encourage people to visit your site, sign up for your email list, become followers, and ultimately buy your products and services. While a website for a startup company doesn’t need to be extravagant, it should accurately reflect your brand. Remember that your website is the “front door” of your business. It should be something you are proud of.
These guidelines will help you build your website.
Your homepage is a key part of your brand. It should be clear and concise. While you could mention your accomplishments, goals, and mission statement, it is important to describe how your products or services can benefit your potential customers.
A hierarchical structure is best – Having a well-designed site structure is essential for both SEO and usability. You should limit the depth of your website to three levels. All your most important pages should be linked to your homepage.
Important pages – In addition to pages about your products or services, your website must also have an about us page, contact page, privacy and disclaimer pages.
Mobile-friendliness and speed – modern websites load quickly and are mobile-friendly as many of your customers will be using their mobile devices. You should also choose a layout and design that is professional and easy to use.
Optimize your business pages on all major social networks (Facebook. YouTube. Instagram. Twitter. Pinterest).
Next, and closely related to branding, is to create a page on all major social media platforms for your startup. We’ll see how social media plays an important role in digital marketing campaigns. However, the first step to claim your brand name is to claim it.
What does it mean to claim your brand name? You can create a username for any social network that will be used as the page name.
You can’t have the username registered by someone else if you don’t claim it from the beginning. This could cause a lot more problems down the line. It is not something you want to do while promoting your startup.
Go to Facebook, Twitter and Pinterest. You can also create a page for your business on TikTok and Instagram. Make sure to add your logo, website URL and other pertinent information about your business on your business page. Even if you don’t intend to use all social media networks in the future, it is important that you do this.
Social media marketing can be used to increase brand awareness
Once your website is ready, and you have secured your social media presence, it is time to get on board the social media marketing wagon. This will allow you to build brand awareness.
Startups have many advantages to social media marketing, including brand awareness. It’s actually the best digital marketing strategy to spread the word about your brand and products.
How to promote your brand on social media networks
To get more Facebook fans, start with Facebook. Follow these steps. A decent amount of followers can help with social proof. It’s also a great starting point for building a community around your business.
You may need to budget some money for this as growing your Facebook fan base organically can be very time-consuming and difficult. However, it is something you must do, especially in the beginning.
Make customer personas, and then choose your next network. Facebook is essential for all startups. However, it doesn’t necessarily have to be the only social network. Next, create customer personas to identify the networks that your potential customers use most often and then jump on them.
If your target audience is between 20 and 30 years old, then YouTube and Instagram are great options. LinkedIn is more likely to be used if you’re targeting executives than Instagram.
It is important to remember that not all social media networks require you to be active. This is especially true if you have limited resources and budget. In your digital marketing plan, include the networks most likely to produce better results.
Maintain your social media presence – We’ll be discussing how to create a content strategy to attract your social networks. But until then, it is important to make sure that your social media accounts are active.
Active means that you have new and relevant content. Your website and brand will be found by people who are likely to visit your Facebook Page. Make sure it doesn’t look abandoned.
Don’t be too promotional in your posts. Your achievements are irrelevant to users. What is important to them is how they can benefit by purchasing your products and using your services.
Develop a content marketing strategy
Digital marketing for startups cannot be discussed without mentioning content marketing. Content marketing refers to the creation, publication and promotion of relevant content for a pre-defined audience online. You will have content for your social media pages, website, paid advertising, and SEO if you have a well-defined strategy in content marketing.
These steps will help you create a content marketing plan.
Analyze your market to identify your target audience. You’ve already gone through the customer profiling process (in deciding which social networks to use), now you have to determine what type of content your target audience requires.
Are they informational articles about how to accomplish a task? Are video contents more relevant to your target audience?
This is where you can dig deeper to find out what content will be most effective in promoting your business and solving people’s problems.
Make a content marketing strategy – Once you have identified the content type, it is time to make a plan that includes tasks and milestones. Although your content marketing plan does not need to be complex, it should outline when and how the content will be created. Three steps are required to create the content.
- Perform keyword research to identify search terms and topics that are relevant to your business.
- Create unique, engaging, and evergreen content based on real data and studies.
- Optimize content for search engines and users
It’s crucial to have a system for regularly creating high-quality content in order to make your startup business online successful. This statement is EXTREMELY crucial. Companies that want to increase their online presence will need lots of content. This is how the internet works. Failure to adhere to this guideline can reduce your chances of creating a successful online company.
How to promote your content on the different channels. You must decide which channels you will use to promote the content you create as part of your content marketing strategy.
Email marketing is a great way to start your journey.
You should have a website that is great, your brand on all social networks, and a content strategy to create content for all your needs. Next, you need to think about conversions and sales. This is where email marketing comes in handy. Email marketing can help you build a community that is interested in your brand and products.
People who sign up for your email list voluntarily are more likely convert, i.e. To buy your product and become customers. This isn’t social media marketing? It’s not. Email marketing and social media marketing are different because you have the data. You can use your list however you wish.
You can choose to reach your subscribers individually, or you may segment your list and offer a more personal experience than social media. Email marketing is still a powerful sales channel. It is worth starting to build your list as soon as possible. You need to follow these steps to get started in email marketing
- You can sign up with an email marketing tool, such as MailChimp, ConvertKit or Drip. A price comparison table is available here.
- Register with a lead generation tool – tools such as Optinmonster have many features that will help you quickly grow your email list. Exit popups and flyout boxes are great ways to grab users’ attention.
- People should be given incentives to sign up for your list. Incentives (such as free stuff, ebooks or discounts) can help you get people to sign up for your mailing list.
- Establish marketing automation campaigns. The beauty of email marketing, however, is its ability to be fully automated. Email marketing, along with other digital marketing channels, will help you grow your startup company.
- It’s important to start as soon as possible. As your business grows, so will your advertising budget (will discuss this further below). Content marketing is also essential to ensure you don’t lose any chance to capture valuable leads.
Advertise on Facebook and Google
We have done so far the preparations for the next step: getting traffic to your website to start making sales. Paid advertising is the fastest way for startups to generate traffic and sales.
Paid advertising is not the only way to get traffic and sales. As we will see, there are other methods (think SEO), but it is the most efficient. There are many advertising platforms that you can use to promote products and services on all networks, but Google Ads or Facebook Ads are the most popular and effective.
How to use Google Ads for your startup to grow
Google Ads, formerly known as Google Adwords, is the best platform to advertise on Google search and other Google products such as YouTube and Gmail. It also allows you to reach millions of websites participating in Google AdSense. Google Ads is a highly effective channel because you can choose the keywords for which your ads will appear in Google search results.
Google Ads uses a pay-per-click (PPC) system. This means you only pay for people who click on your ads. You pay a variety of factors, including the popularity of keywords, competition, country and device, the quality of your ads, and many other factors. Google Ads works on an auction basis.
Google will perform an internal auction to determine which ads should be shown on the top results page after a search has been made.
We have spent more than $2,000,000 on Google Ads for our clients as a digital marketing agency. Here are some of the lessons we’ve learned.
Google Ads can be very profitable. If you don’t have the right knowledge, you will probably make more money than you lose. Google Ads requires a lot more optimization work than you have experience with.
Google Ads works best for products with high margins. If you have a low profit margin, then Google Ads may not be the right platform. You must take into consideration the cost of advertising and the price of the goods sold when calculating your net profit per sales. If your margins are low you will not make any money.
Start with a low budget. Don’t spend more than you have available when you first start Google Ads. Start with a low budget in order to allow the system to learn about your campaigns and potential customers. Then, gradually increase your budget.
It is possible to spend thousands of dollars by setting your maximum budget right away.
As long as you’re making a profit, increase your budget. This is a common question that clients ask about Google Ads. The answer is easy. As long as you achieve a positive ROI, increase your spending. If your ROI falls below your desired level, it is a good idea to shift your marketing budget to digital channels.
You can test, test, and test again – Google Ads offers a variety of campaign types and many options regarding ad copy and audience targeting. To find the best results for your business, you need patience and a plan. Continuous testing is essential if you want Google Ads to work.
Facebook Marketing: How to Promote Your Startup
Facebook is the social network king with over 2.5 billion active monthly users. It’s a powerful tool to build brand awareness and connect with customers. Facebook for Business is their paid advertising platform. This allows you to make sales.
Facebook for Business allows you to create paid ads that target users on Facebook or Instagram. You cannot target users based upon what they search, but you can segment your audiences based their interests, demographics, and location.
You need to create customer personas to make Facebook ads work and then use different Facebook campaigns to duplicate the traditional marketing sales funnel.
This is how it works.
Facebook has a number of users you can classify into:
- Cold audience – Users who aren’t aware of your brand and products.
- Prospects – Individuals who have visited your website or Facebook page in the past.
- Leads – These are people who interacted with your Facebook page or ads (liked, shared and commented), but they are not customers yet.
- Customers – These are people who have already bought a product from your company and have a Facebook profile.
You can create different campaigns for each user pool.
Facebook allows you to group users based on their actions on your site and with Facebook, so you can target each group using different ads and messaging.
You will typically show ads to the first group (cold audiences), in order to introduce your products and brands. You’ll also show ads to the prospect group, explaining the benefits of your products.
You can offer deals and discounts to the third group, which is called prospects. You can also keep customers engaged by informing them about product updates and sending them up-selling and cross-selling campaigns.
Run Retargeting campaigns
You can use Facebook and Google Ads to find new customers. However, you also have the option of using retargeting to target people who visited your website via an ad, but have not yet bought. Retargeting, also known as remarketing, is very efficient and can result in sales at a lower price because users already know about your products and brands.
Google Ads and Facebook both offer many retargeting options worth exploring. The scarcity principle is a powerful tool that has been used successfully in traditional marketing for many years.
SEO (Search Engine Optimization), is a worthwhile investment.
We have used the following digital marketing strategies so far:
- Marketing via the internet
- Marketing via Social Media
- Content Marketing
- Email Marketing
- Google Ads Advertising
- Facebook marketing
The most effective digital marketing tactic is SEO (search engine optimization), which is what is missing from this list. SEO (search engine optimization) is the process of optimizing your website in order to get higher rankings on search engine results pages. Search engines give you more targeted traffic to your startup company if your rankings are higher.
Let me tell you why I included SEO as the final channel in my digital marketing plan. From my experience working with startups, I know that you want to see results quickly and not have to wait months for your first customer or visitor.
Although SEO is the most effective way to increase your Google visibility and receive a steady stream of traffic 24/7, it requires time. The best way to approach digital marketing is to focus first on channels that will get you immediate traffic like paid advertising and then to develop and implement an SEO strategy.
It is clear that your SEO must be working.
SEO is a great tool for startups.
- It increases brand trust and awareness.
- You can get traffic to your website without paying advertising fees each month
- Organic traffic converts better that any other traffic
- SEO is also a good option for social media.
- It helps you create a better website
- SEO is key to defeating your competitors
How to use SEO for growth in your startup
SEO can be used to grow your business even if you aren’t an SEO expert.
These are the steps to follow:
Technical SEO – This is the first step in SEO. Technical SEO refers to optimizing your website’s technical infrastructure for search engine crawlers. This will make sure that crawlers can easily read any content you post online.
You should work on your on-page optimization – There are techniques that you can use to make search engines better understand your content. Optimizing page titles and meta descriptions, including keywords, can help make your content more user-friendly for search engines as well as users.
Off-page optimization can help you promote your website and convince search engines (by acquiring backlinks), that your website is worthy to be at the top of search results.
Follow the steps above and work consistently on your content marketing (i.e. Your website will be found by Google if you follow the above steps and create content people love to read. This will allow you to reduce your advertising budget and spend more on SEO and content marketing. You will also experience steady growth in traffic and sales.
Although digital marketing is not new, it is a proven process that will help you grow your startup’s business through all the available online channels. First, create a website that showcases your startup to get things started. A professional website should load quickly and look great on mobile and desktop. You must make sure users understand your website’s contents by visiting it.
Next, create your social media presence. Claim your brand on all networks. Optimize your profile and add a few posts to your pages. Your content marketing strategy should be developed and implemented. Decide what content to publish, when it will be published, where it will go, and who will write it. You should have a realistic plan.
Next, create an account and set up email marketing automation campaigns. This is important to ensure that you get the most out of your email list. Advertising is a great way to get more people to see your products, websites, and content.
The exact amount will depend on many factors, including your budget, the price you charge for your products, services, and the cost of goods. You also need to consider the competition, market size, and other factors.
It is important to not spend money blindly, but monitor your campaigns closely and continue spending money until you achieve a positive ROI.
You should end your paid campaigns if they are not generating profit and stop spending money on them. There are not all networks that you can run paid campaigns. Advertise on those networks that are most relevant to your audience or business.
Do whatever it takes to make SEO work. Either hire SEO professionals in-house or have them outsource the work to professionals. Paying for traffic is too risky and can hinder growth.
Once you reach a point where most of your business is generated via SEO, you can predict your growth and make your startup a success.