Ecommerce is not sustainable and can’t grow unless you are willing to invest in tools that will help you scale your business.
You might have felt able to manage everything yourself when you started your business. But, to scale, it is important to let go of that feeling of fulfillment and instead focus on optimization and growth. This is where tools come in.
There are many tools available. It can be pretty daunting to know where to begin or what to concentrate on.
Here are some tools we share to help you get started. These tools can be divided into five categories which are Marketing, Analytics, Customer Service / Advocacy/ Loyalty, Product Management / Business, and Miscellaneous.
These are the 50+ essential tools to scale your eCommerce company.
Who Formulated This List?
We at AccuWebTech, keep on getting clients with diverse requirements, and that has added great versatility to our team’s approach. We’ve got 26 teams of developers for dedicated frameworks like Magento, CodeIgnitor, WordPress, Laravel, YII, Shopify, and the list goes on.
They have developed and designed thousands of eCommerce websites, and altogether they’ve figured out what is needed in such sites.
If marketing is your job, then great products and great customer service are essential. But no matter how fabulous your products and customer support may be, it is not enough to have someone who is focused on finding customers and convincing them that your products are what they need.
It’s more like a Jedi mind trick than a cobbler. You carefully inspect, tweak, and improve your store’s pricing strategy, language, customer personas, and other aspects.
To increase conversions and improve customer experiences, Optimizely can be used to launch, analyze, and create A/B testing on your eCommerce website. Optimizely allows you to quickly and easily A/B test copy and colors as well as product placements on sales pages and entire pages.
If you still think that CRO (Conversion Rate Optimization) is a hoax, then a few folks claim to achieve a conversion increase of over 40% using Optimizely. That’s shocking!
You can use Photoshop to create high-quality product images that you can insert on your website. Photoshop allows you to customize and modify photos and graphics, allowing you to distinguish yourself from your competitors. Professional photo editing can help you build trust and legitimacy in your eCommerce store.
3. Google AdWords:
You can use Google AdWords to increase brand exposure and product exposure. Google AdWords allows you to target specific audiences based upon location or keywords. You only pay for the actual results. Google AdWords is unique because you don’t need to create demand. You just have to satisfy it. Your target audience is already hunting for your keywords and products.
BuzzSumo can help you develop engaging content that will attract new customers. It permits searching for specific topics and viewing the most popular articles about that topic. You can also access the social media profiles of people who have shared similar articles in the past.
5. Campaign Monitor:
To keep track of customer interactions, Campaign Monitor allows you to send personalized emails to customers. Automation permits triggering emails based on the subscriber’s location during the customer journey. This can increase conversion and help you generate more leads. Campaign Monitor’s powerful analytics allow you to target segments of your email list and create beautiful templates that encourage action.
Canva can be used to create engaging images and graphics related to your business or products. It is an excellent tool for those who don’t have any experience with Photoshop.
Hootsuite can help you build a stronger brand presence on social media channels for your eCommerce company. You can schedule updates and interact directly with customers and prospects using Hootsuite. Hootsuite allows you to monitor what people say about your brand and products, schedule your updates on social media, and access powerful analytics that will help you increase your ROI.
You can also use MailChimp for regular updates and product information to your customers and subscribers. You could send out email campaigns offering special coupons to customers or inform customers about new products.
OptiMonk allows you to create exit-intent popups that are displayed when a visitor attempts to leave your website. It can be used to essentially retarget users right from your website by tracking user behavior and providing targeted offers to people who may not otherwise return to your eCommerce shop.
WordPress can be used to help you connect with new customers and audiences. You can create blog posts that are relevant to your industry, products, and pain points. WordPress is an option to consider if your current tool for managing your online store does not have a blog function. It’s costless, very easy to use, and extremely versatile.
11. Facebook Ads:
To reach new customers and drive them towards your eCommerce website, you can use Facebook Ads to create campaigns that target certain users or groups of users. Because of its low cost, Facebook Ads are a great option for eCommerce companies.
Facebook ads are our favorite feature because you can be very specific about targeting your ideal customer.
Use Shakr to create engaging video ads and publish high-quality video content on social media. Shark offers a gallery of stock images and more than 2000 video templates that will allow you to create professional-looking videos using their drag and drop builder. Multivariate testing is also available to determine which videos resonate best with your audience.
Drift allows you to create conversational bots and capture more qualified leads from visitors to your website. You can quickly help new leads by setting up predetermined questions and answering common questions, and then tailoring these questions for different pages of your website. This will allow you to increase conversation on lead generation pages and speed up the search for information. You can also connect directly with your support team for any interactions that need a more human touch.
Give your customers the opportunity to interact with your inventory using the Site. Show your customers how your products fit into their everyday lives. You can make your inventory searchable by uploading a photo or promoting certain items using an image of someone using the product. The Site allows your customers to click directly on your inventory and purchase or learn more.
Use Criteo to launch targeted retargeting campaigns. Criteo allows you to convert more shoppers with dynamic ads that suggest the best products and offers from your catalog. You can optimize your campaign performance with Criteo by selecting the best creative elements that will drive engagement.
Use AdEspresso for simple A/B testing to optimize your Facebook Ads. This helps you determine which ads are more effective for your audience. You can see the performance of your campaigns with robust analytics. This tool can also offer suggestions for optimizing your campaigns to achieve better results in certain metrics.
Use Customer.io to automate your email communications and create targeted email campaigns based on your customer’s behavior. To keep customers informed, you can send transactional emails. You can also use segmentation and analytics to create relevant newsletters based on customer profiles. Customer.io integrates with many different services via an API.
18. The Obvious Social Channels:
To build loyal brand advocates, engage frequently and authentically on social media channels that your target customers use most. Don’t try to master every social network because it’s necessary. Instead, choose the ones that your prospects and customers use most. Do not spend too much time sharing photos and special offers about your products. Instead, take the time to build meaningful relationships with those who follow and find you on social media.
Business and Product Management Tools
It is easy to let managing your business get in the way of your business’s growth. It’s something we all have experienced. And it only gets worse the bigger your business grows. These tools will help you to manage your time, finances, and channels. You can even do competitive analysis to stay ahead of the guy down the street who thinks he can get in your space.
This tool will help you simplify accounting tasks and fulfill your responsibilities as an eCommerce company. InDinero allows you to access a full accounting and finance team that can prepare and maintain financial accounts as well as review transactions, manage the books, and file tax returns.
This is another tool you can use to scale your eCommerce store. HelloSign can be used to obtain legally binding and secure signatures for your business. HelloSign integrates seamlessly with Gmail and other services such as Gmail, Box, Dropbox, Evernote, Google Drive, and OneDrive. You’ll probably be hiring contractors as you grow. This is the best way to collect all your signatures.
This tool will help you with all your eCommerce marketing needs. The kit allows you to connect with a virtual employee that can help you create Facebook ads and Instagram ads with audience targeting. You can also post store updates on your Facebook page and send emails to your customers.
This particular tool allows you to access a group of lawyers on-demand, which you can use when you need them. It is important to have lawyers on your side to assist you with branding, trademarking, intellectual property protection, customer agreements, and labor and employment agreements as your eCommerce business expands.
This tool will help you save time and allow you to spend more time on your eCommerce business. Zirtual connects you to your personal assistant, who can assist you with everything. This includes booking travel accommodations and scheduling meetings, as well as managing your email inbox and fulfilling personal errands.
As your team grows, it becomes more crucial to be able to effectively manage your communications. Hiver makes it easier to keep your inbox clean and streamlined by eliminating cc/bcc/forwarding. You can effortlessly assign tasks to each other and eliminate any problems that may arise from multiple employees communicating with customers via the same email.
In order to produce high-quality products at scale, it is important to have the ability to trust your manufacturer. You can connect with many different manufacturing platforms worldwide through Sourcify, which makes bidding and shipping simple. This tool allows you to keep your inventory in stock so that customers don’t have to wait for product availability.
TaxJar automates and files sales tax returns for different states and localities. This will help to alleviate stress and make it easier for you. Auto-filing allows you to connect your store with the locations where products are sold. You will immediately receive the returns in the correct format and all applicable sales tax calculated correctly.
This software is a complete accounting suite that can be used to help any stage of your business. QuickBooks provides a 360-degree view of all aspects of your business, including bookkeeping. You can stay on top of business growth with multi-user logins, extensive analytics, and comprehensive reporting.
A pricing intelligence tool such as Wiser can help you compete in your market. Wiser allows you to monitor the pricing of your competitors, optimize your pricing dynamically, and access powerful reports and analytics that will help you scale your eCommerce store.
Sellbrite is an online inventory and listing tool for merchants. It allows them to list, sync, sell, control, manage, fulfill, and report on their multichannel sales. This should be your first expansion initiative for the next quarter if you are still selling only on one channel.
Signifyd is a tool that helps you prevent fraud and avoid chargebacks while scaling your business. It allows you to either manage fraud yourself or outsource it. IT will review, guarantee orders, and manage fraud cases.
Customer Service / Advocacy/ Loyalty Tools
Without customers, a business is nothing. Many other companies are trying to become your customers. You must learn how to support, advocate for, delight, and build your loyalty.
Surprise your customers with free swag to delight them, build loyalty and increase word-of-mouth. CoedMonkey allows you to create and order shirts for any business. Your most loyal customers, new customers, and customers who leave great testimonials and reviews can receive shirts from you as gifts.
To increase customer loyalty and drive more sales online, ReferralCandy can help you to create an ambassador program or referral program for the business. ReferralCandy allows you to send customers personalized referral links that they can share with their friends. The tool allows you to create custom discounts and limited-time offers, as well as view information about your most-referred customers.
A loyalty program for customers is a great way to increase customer loyalty and drive sales. Smile.io (formerly Sweet Tooth) allows you to give rewards or points for customers who refer others. This tool integrates with Shopify and BigCommerce as well as Magento and other custom platforms for enterprise businesses.
To increase product sales and convert more customers to your store, you can use a tool such as AuthentiPix (formerly Integration) to integrate Instagram into your store. AuthentiPix allows your customers to showcase your products and does free advertising on Instagram for you. Social proof is a powerful tool for boosting eCommerce sales. AuthentiPix can be used to show potential customers how much they love your products.
35. Zendesk Chat:
Use Zendesk Chat (formerly Zopim) to communicate with website visitors in real-time. Zendesk Chat allows you to create a custom chat badge that can be installed on your website, set up proactive chats to engage visitors based upon certain triggers, and answer questions from interested customers. You also enjoy access to powerful metrics, reports, and other useful information.
This is another tool you can use to interact with potential customers in real-time on your website. LeadChat is focused more on converting customers and identifying qualified leads you can follow up with. LeadChat allows you to outsource chat to conversion experts who can answer all your questions and address all common objections. This is especially useful if your products are not too technical.
To provide customers with faster and more personalized service, UJET empowers support representatives with a modern SDK. This includes fingerprint verification, real-time photo sharing, and a diagnostic packet with relevant customer information. A seamless resolution can make the difference between customer retention and attrition. UJET makes sure that customer service staff are equipped with all the tools they need to make customers happy.
To enhance buying experiences and learn more information about customers and visitors to your website, use Qualaroo. You can include quick surveys in your eCommerce store. Surveys can help you improve conversions, identify objections, and better understand the buyer’s journey.
Interacting with customers via your website or social media is a great way for personal interaction. You can thank customers for positive interactions or leave glowing reviews about their purchase by sending them something extra. Postmates allows you to delight customers by taking them out for coffee or lunch at their local restaurant. This is a tremendous way for customers to get in touch with you even if they aren’t in the same place.
Another tool you can use to delight your customers. Thankbot allows you to easily send personalized, handwritten thank you cards to customers on a large scale. Growing your eCommerce business is about creating a positive first impression, building relationships, and offering the best possible solution to your customers. Handwritten thank-you cards are a great way for people to distinguish themselves from others.
Your business will grow, but so will your customers. Customers always have questions. Kayako, an eCommerce support software, allows you to interact with customers via multiple channels. You can also proactively reach out to encourage engagement and track past interactions to help you better serve customers who have contacted you before.
This tool can be used to survey customers, but it is solely focused on collecting feedback through the Net Promoter Systems. You can increase your NPS (Net Promoter score) and drive sales. It also helps you connect with the best brands and product advocates.
If you don’t know how to grow your eCommerce business, it’s impossible to expand your store. Analytics is the backbone of growth. Test your hypothesis, measure it and then scale it. These are our favorite eCommerce analytics software.
43. Google Analytics:
Use Google Analytics to keep an eye on the interactions of users with your products and pages. Google Analytics allows you to track users, sessions, page views, and conversion events. You can also track time on the page, bounce rates, visits, and other metrics. Reports can be set up to help you spot problems and opportunities in real-time.
Another useful analytics tool to scale an eCommerce company is Moz. which allows you to track keywords ranking for your Site as well as for competitor sites. You can also compare desktop vs. mobile rankings, identify link opportunities elsewhere on the web, and crawl your website in order to find and fix potentially damaging SEO problems.
Taplytics can help you understand your customers’ interactions with your product. You can experiment, test, and track the actions of your subscribers using Taplytics. Taplytics’ web and mobile testing tools allow you to create A/B test results that will give you more insight into how customers interact with your app. With real-time analytics reporting backing you, you can quickly iterate and release features based on customer feedback.
Metrilo combines an analytics platform, email market, and a CRM into one seamless package. This tool is specifically designed for eCommerce stores. It provides real-time conversion tracking, sales attribution, cart abandonment, and LTV insights. You can set goals to track sales and retarget customers who haven’t made a purchase within a specified time period.
Another tool that provides powerful data that can help you identify opportunities and grow your eCommerce company. Kissmetrics allows you to leverage data to identify your best customers, determine who your best customers are, and convert more customers to your website. You can view revenue metrics by traffic source and Funnel Reports. It gives insight into why people aren’t checking out.
48. Social Media Analytics:
To increase engagement and convert more people to your brand, you can track and analyze analytics from Facebook, Instagram, and Snapchat. Social analytics can be used to determine which products and content are most popular with your target audience. Although there are many great data aggregators, the best way to get the most information is through individual tools.
It is vital to track sales interactions and lead generation as you scale your business. Clearbit’s Salesforce integration will update all interactions with leads based on a variety of sources. Clearbit’s Salesforce integration will track your leads throughout the sales funnel. This will allow you to know when to reach out or retarget them and help you close the deal.
There are many other tools that must be used in addition to everything we have already discussed. These tools make it really enjoyable. These tools are essential for scaling and expanding your eCommerce company.
This is another powerful personalization tool you can use to increase sales and grow your eCommerce store. It displays the most relevant products to customers who visit your product pages. The platform uses machine learning and predictive AI to analyze product data and aggregate user behavior to present the most relevant products to customers throughout their journey.
This tool allows you to personalize and optimize mobile app experiences at a large scale for your website. BloomReach allows you to use the entire suite of tools to improve your organic SEO and build better search functionality on your Site. You can also present products that are personalized to your visitors based on their interests in real-time.
Personalization is definitely a big step up, but if your team has mastered the other tools above, personalization could be your next big win.
This tool allows you to re-engage your website, visitors by sending them targeted push notifications via mobile and desktop web. This tool allows you to send reminders and offers to website visitors even if they aren’t logged in. The tool integrates seamlessly with WordPress and Shopify.
It allows you to connect multiple apps together. Zapier can be used to connect different services and automate customer tracking. You can also use Zapier as a conduit to update your spreadsheet with new purchases. This powerful tool can help you streamline various processes as your business grows.
Managing a successful business is easier when all your internal and external processes work together. The segment can ensure that your email, analytics, helpdesk, and other software work seamlessly together. Segment allows you to connect multiple providers and modify integration settings. It also has an open-source API that developers can use.
This tool will help you increase conversions, automate sales campaigns, and make it easier to offer discounts. PriceWaiter allows you to offer price match capabilities on product pages, which allow customers to make offers for your products.
The tool can be used to create compelling calls-to-action messages that are displayed whenever a visitor attempts to leave your website. PriceWaiter can also be used to send personalized drip emails to your potential customers that contain limited-time offers and are only available for a short time.
How can AccuWebTech help?
To attain success in eCommerce and dominate the competition, your website needs to be more than perfect in today’s date. The harsh reality is that most of the time, the expense of designing the dream website goes much higher than the expectation. Also, it’s not sure whether all expectations will be met or not.
In such a situation, AccuWebTech proves to be a helping hand. Guess what? We’ve got a specialized marketing team that accompanies the developer during site development. So, the Site gets designed perfectly from both design and business’ angles.
We understand your business keenly and then arm your website with all tools, functionalities, etc., needed to ensure your Site generates immense income.
Today is the best day to contact AccuWebTech!