What if you can take a piece of your content that you have already spent time and money on creating and can distribute it in multiple places without the plagiarism issue? Yes, that’s possible by using content syndication. This means that more people will be able to see your work. More eyes are the first step in achieving your content marketing goals.
Content is the king, and it won’t be giving up its throne anytime soon. B2C buyers read between three and five blogs or articles before making a purchase decision. This number jumps to 13 in the B2B market. Eight of these numbers come directly from vendors, while five are from third-party websites.
While it’s easy for us to overlook third-party websites, what if they could host content that you have already created? This is the core concept behind content syndication. It’s a strategy that allows you to make your marketing dollars work smarter, not harder.
You must include Syndication in your content strategy to get the best results.
Note: If you feel like you’re short of time in digital marketing or don’t have enough skilled marketers on your team, you can tap AccuWebTech’s Digital Marketing team, discuss your requirements, and get the perfect solution!
What is Content Syndication?
Content syndication can be a marketing strategy that maximizes exposure. This involves republishing original content that you have published on your platform and publishing it again on a third-party site.
This is not mainstream guest posting or self-plagiarism. Guest posting comprises original content that has been created for a third-party site. The material is usually owned by the site and is unique.
Pre-existing work that links to the source of syndicated content is called syndicated content. It can be identified by using language such as:
- Original publication/appeared in the [source]
- Republished with permission
Google crawlers and readers can see the citation to inform them that the article has been syndicated. Google penalizes duplicate content but allows syndicated content that recognizes its source.
Your citation link should always be a Canonical URL pointing to the original version. Canonical links will ensure that your original post, and your website or blog, receive the highest traffic.
Syndicated material can increase your SEO performance and reach wider audiences if properly cited.
Learn how content syndication can increase lead generation
Content syndication is publishing content from your website to another website. You can choose to publish a complete article, a short excerpt, or a headline. This tactic is designed to draw attention to the site’s most popular audience and send them back to your site.
Publishing on a well-known website will give your content more authority as you are associated with the brand and site that the audience trusts. Content syndication is a great way to generate traffic and improve your brand authority.
It can also help you find new leads. This method can be used smartly by selecting the right content, posting it on the correct website, and avoiding Google penalties that could damage your original website.
Selecting your website
Content syndication is only possible if you have the right websites to help you get the traffic you want. This means you need to find a website that targets your ideal audience and has more authority than yours. This helps build your reputation and allows people to trust the content on your site.
Choose your content
It is usually best to syndicate your most valuable content. Remember that the website publishing the content is considered authoritative. You will not get the attention you desire if your article is only of mediocre quality. The syndication process serves the purpose of sending traffic back to your original website. You don’t want to post all your best work on other websites.
You should have enough content that is unique to your website so that people visiting your page find something useful and encourage them to explore more.
It is also important to think about the content you will publish. For example, if you’re interested in increasing traffic, it may be more sensible to only syndicate headlines or smaller parts of your content. This will provide enough content to keep the audience interested and encourage them to click on through to learn more. You might be even more successful if you build leads with a brand awareness approach.
Syndication: The Benefits
Syndication, regardless of how you measure content effectiveness, can help.
1. More backlinks
Inbound links (also known as backlinks) are still key to SEO success. When another website links to a website, it gains a backlink.
Google considers backlinks to be votes of confidence for the destination website. Google considers sites with more backlinks to be authoritative and more likely to rank high.
2020 Google search results study revealed that the #1 result had 3.8x more backlinks than results in spots #2 through 10.
Only one backlink can be created in syndicated content by linking to your original article. Google will crawl more backlinks if you include more links to other pages and content.
One caveat: Backlinks that originate from authoritative websites are more valuable. It would help if you only syndicated on respectful platforms to avoid losing the attention that you are hoping for.
2. Traffic Increased
Backlinks can also increase your chances of getting more traffic to your site; the most important metric marketers use for measuring content performance.
This will maximize your potential. To maximize this potential, syndicate articles with highly clickable hyperlinks. This means:
- Anchor text that is descriptive and enticing
- Prominent link placement
- Only enough links to get attention
Do not stuff syndicated content full of links, and assume more clicks will result. Single Grain recommends one hyperlink per scroll. This is approximately one for every 200 words. Although it’s not a strict rule, it will help you avoid including unneeded links.
3. Broader Audiences
Syndication allows you to put your content in front of people who may not have access to it organically. For example, we found an article originally published in Undark, a science and political publication that ranks 4,623 among News and Media websites.
FastCompany ranks 297. FastCompany’s syndicated article is more likely than any other article to show up in search results for health tech news. A higher number of results pages means more people will see the article, which in turn means more readers.
So, this sort of content syndication highly works.
4. Think Leadership
Your industry can increase your visibility by syndicating your content across multiple platforms. If your content is of high quality, readers will start to associate you as someone they can trust with valuable information.
People will associate your brand and name with subject matter knowledge if you provide valuable insights.
5. Additional Revenue
The increased traffic can result in more sales by moving visitors down the funnel. This could be a link to a landing site where leads can request more information. In the B2C space, the link could draw attention to promotion.
Remember that syndicated content can only be profitable if it inspires purchase. It still has value in terms of revenue if it inspires buyers to buy products a week, a month, or even an entire year later.
How does Content Syndication work?
Syndication can be used with any content: blog posts, infographics and case studies, videos, and many more.
There are three ways to syndicate a piece:
- Reduce a long piece to a shorter version and then syndicate it.
- The entire article can be republished.
- Syndicate an excerpt such as an infographic, embedded video, or other graphic.
You can syndicate one piece in more than one manner. One example is a long-form article that summarizes key findings from a recent study. The entire article could be syndicated on selected platforms, and the infographic distributed more widely.
Partial Syndication can be more successful in generating traffic and backlinks. Share the whole piece, and people will be less likely to click through to view the original.
However, it is possible to syndicate entire articles and build your thought leadership reputation. This encourages people to read more of you, especially if you post to a larger audience.
A list of 16 Content Syndication Strategies for Digital Marketers in 2021
1. Press Release
What did you say?
We are here to help! A public statement is news-style, composed of content that is widely distributed to many news sources. This works best if you have sent an item or have the latest update (or news piece), which your crowd is interested in. It is possible to streamline official statements by adding join backs or connections that lead to a greeting page where guests can be gathered.
2. Blogs and websites
You should not ignore platforms that allow you to re-distribute your content. Sites like Medium, Scribd, and Hubpages allow you to coordinate content pieces. Create one and share quality content from it. You can also connect with editors on sites that organize the content.
Organizations like Mashable and Huffington Post invite content submissions. It is obvious that these places are well-known for choosing the best content to coordinate.
You can be sure that you have read the rules and that your content resonates with their audience. You will be subject to a lot of dismissals. But don’t let it get you down. Before you can pitch, this type of partnership in content creation requires that you have credibility as a creator.
3. Partner Content on Different Networks and Channels
You can also partner with a content partnership organization to promote or push explicit content.
It is a paid aid, and a part of the main partnership networks include Outbrain and Zemanta.
Medium is another popular platform for writing blogs. Clients can create profiles and distribute articles at any point. They can even send distributions to clients. It provides organizations with a visual platform to help coordinate customer content and create a content marketing plan.
Co-Marketing refers to the collaboration of two organizations working together on a specific front in order to create a co-marked offering that will benefit both parties. Any piece of content that appeals to your audience (e.g., digital book, whitepaper, examination, reports, or other gated content) can be curated.
The guests will be coordinated to arrive at a specific point, and then the leads can be shared between the organizations. This will allow you to reach the people at the other organization and improve your SEO.
5. Facebook Instant Articles
Facebook Instant Articles is available within the Facebook app. This means that a person doesn’t need an outbound connection and can read any article without difficulty inside the application.
These articles can be created using HTML5, but you will need to show a properly arranged example for Facebook to approve before they can send instant articles.
Distributors can either instant coordinate articles directly through the Instant Articles API or via a protected RSS channel once affirmed.
6. Bookmarking Sites
Do not underestimate the power of bookmarking sites like Reddit and Digg. These stages are focused on conglomerating quality content and ordering it. These stages are useful for attracting the crowd, even if you’re not partnering.
These groups are there to discuss content, not just consume it. To make it a well-respected part of your local community, you must put aside the effort of getting included, comment on other content, offer content from a variety of sites, and take the time to do so.
SlideShare is a platform you must have used many times to search for relevant content. This is a well-known partnership stage. SlideShare can be used to share slideshows for guests to download or access.
You will need to revamp your content and turn it into a slideshow. Your slideshow will be visible to everyone who visits it. This will allow them to connect with your company through well-informed and legitimate content. This is your chance to rank higher on Google and get the most out of your Digital Marketing strategies.
8.LinkedIn Content Syndication
LinkedIn, which has over 500 million members, is an excellent platform for content syndication.
These stats will help you understand how successful companies are using this strategy.
It will surprise you to learn that while anyone can use LinkedIn Publisher, very few are featured on Pulse blogs with thousands of visits per month. This can have a substantial impact on your online content marketing speed.
9. Social Syndication
Two organizations can join the Social Partnership by agreeing to promote each other’s content via their respective web-based media channels.
This is another direct strategy as it requires very little effort and most organizations have associations that include friends and accomplices willing to help each other.
10. Earned Syndication
A few websites and media outlets use partnered content to build their publication yield.
As a content curator, you need to get in touch with the distribution and ask if they are interested in republishing your piece. You will reap all the SEO benefits from this.
11. Social Media Marketing
Online Media is an essential component of the channel’s showcasing mix and a significant portion of lead age, building awareness and supporting connections. Your station’s web-based media endeavors could be ruined if you don’t have the right tools to reach and communicate relevant, useful, and almost continuous new content.
You can be a smart web-based media advertiser and a compelling voice in advocating your answers and administrations with the right partnership strategies.
12. Email Marketing
Email marketing allows you to market your products and services. It will not only help you capture the email addresses of potential customers, but it will also help build your subscriber base.
Building a subscriber list is the main goal of a blogger.
How do you get started?
Use an email signup page in your blog’s header, sidebar, or footer. It may pop up or slide as a visitor reads. If they find your content piece interesting and useful, it is a great way to get them to sign up for your blog.
Mailchimp, AWeber, and other tools are great for email marketing.
13. QnA forms
Many QnA events can be used to draw people to your site and partner with your content. Inbound.org and Quora are two of the most popular publicly supported Q&A forums. They quickly gained a reputation with advertisers and organizations for their ability to reach people genuinely while also gaining basic insights into specific business sectors.
This is a great way to coordinate your content. You can use it to initiate a conversation or ask questions related to your content topic and include an insight depiction and connection.
RSS is all about partnership. It means – Really Simple Syndication. Presenting your RSS channel to the highest-ranking RSS channel registries or web indexes is one of the fastest ways to increase site traffic and partner content for accuwebtech experts.
RSS channel is the best way to build relationships with bloggers. You can use any CMS stage, but an RSS channel is vital.
You can present your RSS channels at two stages: viral content buzz and Triberr. Here’s a list. Remember that other people will closely craft your content, so you won’t get a lot of traffic if your content is mixed in with others. However, if you submit to multiple RSS destinations, you will quickly see an increase in SEO.
15. Video Syndication
The digital media industry has moved from text-type to video content, and the results have been positive.
Video syndication refers to solid video distribution strategies that use video syndication platforms for interaction with distribution partners. Combining a smart online distribution strategy with the right content-syndication tools is important to generate great revenue.
It’s hard to believe how many folks use YouTube to find answers to their problems. Don’t miss the opportunity to promote your content to millions of people who spend billions of dollars watching videos on YouTube.
16. Audio Syndication
High content partnership rates are possible with sound. Soundcloud and iTunes allow content advertisers to share their content via webcasts. Your audience will want to listen more than peruse the data. A good partnership is the best choice for content marketing.
It is easy to add social bookmarking destinations to your website and get some extra traffic. While executing your usual social sharing arrangement, drop a connect button on your new blog entries.
Channel accomplices can also use online media sites like Facebook, Twitter, and LinkedIn to communicate with potential purchasers. This allows them to build their image and raise their image awareness.
For example, let us accept Facebook. It allows individuals to purchase profile refreshes.
This is an excellent way to start building your Facebook endorsers if you’re not yet aware. Although you cannot sell products directly on your Facebook profile, you can share links to articles and all other content belonging to your organization.
This Strategy is Less Well-Known: Market Your Content
Content Syndication is a way to get more engagement with your content. It can be used to increase traffic to your possessed property or to raise awareness for your brand and key characters simply.
You probably have content, such as blog entries, website pages, or recordings turned into partnered content. These tools and strategies can be used to help you create a plan for your business and set goals.
Getting Started: Developing Your Syndication Strategy
Once you better understand how syndicating works and the places you can syndicate, it is possible to create a strategy that will work for you. Begin by reviewing your content and deciding which pieces are your best.
You can syndicate them to the networks listed above. Medium is a fabulous place to start if you are new to Syndication. However, you can’t go wrong if you choose any leading players. Next, start looking for syndication partners specific to your niche and industry.
Keep an eye on how your syndicated content performs. It’s important to identify which platforms produce the best results and when you should start celebrating with more traffic.
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